From Professional to Entrepreneur: How to Reinvent Yourself Successfully
- Analia Del Roscio
- Mar 8
- 5 min read
Updated: Apr 5
Introduction:
Losing a job is often a hard blow to your mood and self-esteem. It can feel like the end of a stage, but it can also be the beginning of something much bigger: your own business.
They say that when a door closes, a window opens. This is your chance to reinvent yourself and take control of your future.
If you have experience and skills in a specific area, the digital world offers you the ideal space to transform your knowledge into a profitable business.
Deciding to leave behind the constant search for a job and start the path of entrepreneurship is not easy without the right guidance.
In my years of working with clients at my agency Webler Digital and as a WIX Legend Partner, I have helped many professionals who have lost their “job” as employees to successfully provide professional services in their areas of expertise.
Being laid off from your job is super stressful , but it can be an opportunity to focus on your skills and build a business around them.
In this article, I will guide you through the process of transitioning from unemployed professional to entrepreneur, showing you how to turn your expertise into a structured service and, most importantly, how to successfully reinvent yourself by taking it online to effectively attract clients.
How to Reinvent Yourself Successfully?
Step 1: Discover Your Value and Define Your Service
The first step to starting a business is to identify what problem you can solve with your experience.
Many times, as professionals, we take our knowledge for granted and don't realize that other people would be willing to pay for our help.
Exercise to Identify your Value Proposition
Answer these questions to discover your true potential:
1. What topic do you have the most experience and knowledge in?
Have you helped anyone with this skill before?
What problems did you solve in your previous jobs?
Why did they frequently ask you for help or advice?
Are there people or companies that would be willing to pay for this solution?
For example, if you are a lawyer and worked in a large firm, you could offer legal services to entrepreneurs or SMEs.
If you are a Commercial Engineer and have worked in the marketing area of a company, you could create a digital marketing service for companies.
Step 2: Design an Attractive and Structured Offer
One of the first steps you need to take before starting a business and putting it on a website is to identify your UVP (Unique Value Proposition).
How are you different from others?
"The best way to beat the competition is to stop trying to beat it."
That quote is from the book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne and states that instead of competing in saturated markets ("red oceans"), you should look for unexplored market spaces ("blue oceans"), where you can innovate and create new demand.
You should keep in mind that there are more than 1.13 billion websites, although only 18% are active. (Source: Websiterating)
How do you stand out in such a scenario?
It is not enough to know how to do something well, it is important to structure it as an attractive service.
If you just say, “I’m a psychologist” or “I’m an accountant,” people understand your profession broadly, but you’re not effectively communicating what you do and how you can help them.
How to Create an Attractive Offer?
Define the problem you solve → “I help companies grow their online businesses.”
Create a structured solution → “Consulting sessions with traffic analysis, users, growth marketing strategies.”
Give your service a catchy name → “Online Growth for Entrepreneurs.”
Add clear benefits → “Position yourself above your competition, optimize your online management costs and increase your leads and conversions.”
Define packages and prices → From a single session to support programs.
Step 3: Create your Digital Presence (Your Online Business)
Nowadays, if you're not online, you don't exist. For your business to succeed, you need an optimized digital presence.
Key Elements of Your Online Presence
A professional website that generates conversions → You don't need something complex, but you do need a well-designed site (designed for your user), optimized for mobile devices and that explains what you offer, how you help, how they can contact you and that generates a conversion action: filling out a form, writing to you on WhatsApp, calling you, buying, subscribing, etc.
Strategic social networks → It is not necessary to be on all of them, but rather on those that your ideal clients actually use. With the changes in Google with the incorporation of AI in generative searches, it is essential to have a presence on social networks since these are also search engines for your user.
SEO (Google Positioning) → So that when someone searches for a service like yours, they find your website. It is very important to have an optimized website and an SEO strategy in line with your UVP . You cannot rely only on your social networks or your Ads to generate traffic to your website, conversions or sales.
Google Search Console Google Ads and social media → To accelerate visibility and attract quality prospects. (organic positioning takes time, so Ads help accelerate the initial generation of leads and/or conversions)
Step 4: Customer Attraction and Conversion Strategy
Having a website and social media is not enough if you don't have a strategy to attract customers. This is where Growth Marketing comes into play .
Customer Attraction Strategies
Valuable content → Relevant information for your target audience (blog, long-form and short videos, and posts that educate your audience. Don't saturate your website with irrelevant content. Be selective. Everything should revolve around your UVP.
SEO and organic traffic → Positioning on Google with relevant keywords and relevant content for your target audience.
Advertising on Google and social networks → Campaigns targeted at the right people.
Email marketing → To nurture prospects and convert them into customers.
How to Convert Prospects into Clients
Clear calls to action → On every page and content, there must be a way to contact or schedule or convert.
No-pressure sales strategy → Show the value of your service instead of “hard selling.”
Testimonials and success stories → To generate trust in prospects.
Step 5: Scale and Automate Your Business
Once your business is up and running, the next step is to automate and scale to increase your revenue without working more hours.
Strategies to Scale your Business
Use of AI tools → Chatbots, content generation (this should serve as a guide, but you must customize it, give it your “input”), data analysis (WIX has your website analytics integrated into its platform.
Courses → Transform your service into a scalable model (for example, a course on your specialty).
Continuous optimization → Improve and “curate” your website content, review and adjust ads, sales funnels and strategies to maximize conversions. Review your Google Search Console to detect points of adjustment and improvement.
Turn your knowledge into a profitable online business
You don't have to walk this path alone.
Based on this, I put together a program that guides you step by step in the creation of your digital business, from the structure of your services to the implementation of digital strategies that generate income.
Are you ready to take the first step?
Book a free 15-minute session and start building your online business.
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