Program: "Managing Ecommerce WEB STORES in Wix with AI, Growth Marketing and Omnichannel"
01
Setting Up and Optimizing Your Wix Store
Aim
Learn how to set up and optimize a Wix store to maximize its performance.
Topics
Initial store setup (products, categories, payment gateways).
Interface design to improve user experience (UX/UI).
Optimization for mobile devices and tablets (WIX Studio).
Integration of analysis tools (Google Analytics, Google Tag Manager, Google Ads).
Setting up Google My Business and integrating it with WIX.
02
Growth Marketing for Ecommerce
Aim
Implement Growth Marketing strategies to increase sales and build customer loyalty.
Topics
Creating an effective sales funnel.
Lead capture strategies (landing pages, pop-ups, forms).
Email marketing and automation of communication flows.
Upselling and cross-selling techniques.
A/B testing to optimize conversions.
03
Omnichannel Strategies with Wix
Aim
Integrate your Wix store with other sales and marketing channels to maximize reach.
Topics
Integration with marketplaces (MercadoLibre, Amazon).
Linking with social networks (Meta, Instagram, TikTok).
Omnichannel advertising strategies (Google Ads, Facebook Ads, TikTok Ads).
Inventory synchronization and order management.
Using analytics tools to measure performance on each channel.
04
SEO and Content for Ecommerce
Aim
Improve the organic visibility of the Wix store through SEO and content strategies.
Topics
Optimization of meta tags, URLs and site structure.
Creation of SEO-optimized content (product descriptions, blog).
Generative Search Strategies (GSS) and use of AI tools for content.
Link building and authority strategies.
05
Data Analysis and Continuous Improvement
Aim
Learn how to measure store performance and make adjustments based on data.
Topics
Use of Google Analytics and Wix Analytics.
Track key metrics (traffic, conversions, ROI).
Identifying bottlenecks in the sales funnel.
Implementation of data-driven continuous improvements.
Program Objective
Help entrepreneurs and SMEs manage and optimize their online stores on Wix, implementing advanced Growth Marketing and Omnichannel strategies to increase sales, build customer loyalty and maximize return on investment (ROI).
Program Methodology
01
Pre-recorded content
You move at your own pace.
Video and written content.
02
Support Material
Downloadable guides, templates and checklists.
Video tutorials and case studies.
03
Personalized Mentoring
Includes a 1-hour session at the end of the program to review your ecommerce website and answer your questions.
04
Program Considerations
This program is not a step-by-step guide, but rather a strategic approach to managing your store.
Tools Used
01
Wix
Main platform for store management.
02
Google Analytics and Wix Analytics
For data analysis.
03
Wix Email Marketing
For email marketing and automation.
04
SE Ranking
For SEO and competitor analysis.
05
AI Tools
ChatGPT, Grok, Deepseek, Gemini.
Program Benefits
01
Practical Learning
Participants apply what they learn directly to their Wix stores.
02
Measurable Results
Each module includes key metrics to assess progress.
03
Community
Access to a private group where participants can share experiences and resolve doubts.
04
Certificate
Upon completion of the program, participants receive a certificate of completion.
Investment
01
Price
$XXX (you can offer one-time or monthly payment options).
02
Bonus
Access to exclusive templates and tools.
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